It is not a new thing but there’s too much interesting stuff out there to read. It might feel like with the coming of AI that it is recent, but it can be traced back much further. Maybe the internet for pure ease of getting content within any niche imaginable. But go further back and the printing press, or even paper itself. The truth has been for a long time there’s too much out there to even try and read a decent fraction of it. But it is hard to resist not trying to read everything that sounds interesting. Or watch all the good sounding films or shows or whatever else. Entire industries are built on this. But the harsh truth is there’s too much to try so it is best not to. In fact you’re probably consuming too much. It would be much better to try focus on creating more than trying to consume more.